When duties rise, some companies eat costs; others pass them on. You’ll notice it on appliances, apparel, and packaged goods before you see it in monthly data. The real friction shows up as tariffs on consumer goods meet currency moves and shipping delays. Household playbook: budget for mild price drift, prioritize essentials, and delay non-critical upgrades. Investor side: look for sourcing flexibility, margin discipline, and transparent reporting on inputs. Diversify across sectors and time horizons, and document your rules so headlines don’t drive your choices.